Introduction
This month saw hardly any major changes but simply a few minor instead. A lot of the companies that had christmas and similar things related to their advert changed this either back to normal or to a new year message for the January edition.
Redcar Local Answer issue 106
Rachaels fitness: Rachaels fitness sent an e-mail in before christmas detailing a breakdown of her new fitness timetable and the new classes that she will be running. I then opened the pre-existant document on indesign and proceeded to add the new times and prices. On top of this the client also wanted a name change and one of two logos that she sent over adding to the document, because of the name change i then had to go back into photoshop and change the background image (deleting the white streaks behind the woman and replacing them with orange ones) so that the white title could be easily read by everybody.
The main issue with this full page advert is the fact that the client wants a lot of different information adding because she needs to advertise her timetable of when her classes are available.
The upside to this setup is that the times are in an organised fashion however if the client decides that she wants to add more times and venues to her advert there will be a real problem distributing everything on the advert at a size which is readable to all of the magazine without difficulty.
rachaels fitness – page 22
The January edition of the Local Answers saw the launch of the new “why advertise” sections which will post a reason every month stating to the clients and readers why local advertising is pivotal to the success of a company. In this months reason 1 states how you should “advertise to make more sales” because this keeps your company “fresh in the mind of the consumer”. We are hoping this new strategy to advertising advertisements works well.
Why advertise – Page 29
Stockton Local Answer issue 22
Before christmas a client representative of slimming world contacted us about launching a new half page advertisement in the January edition of the local answer. The positive thing about slimming world advertisements is the fact that you must strictly follow the guidelines set by slimming world through the PDF on their website. To complete this advert i simply ventured to the website and downloaded the outline and colour scheme which i dropped straight into an advert after selecting the dimensions which i wanted. Once the main body of the advert was complete i then searched to find the times for the new slimming world classes in the correct font and order. Once this was complete i then sent the client the advert so that it could be checked on their end,due to the fact that they are very strict about their advertising guidelines.
Slimming world – page 3
The thornberry advert was a simple change which required me to take the transparent christmas tree out of the background of the advert. In advertising it is crucial that you keep uptodate as advert which seem to “lag behind” are often ignored by the reader for an advert which stays recent, fresh and interesting.
Saltburn Local Answer issue 83
During deadline week for the creation of the local answers the sales manager (emma) got a call from a new client who wanted a half page advertisement in the magazine. Whilst Simon was working on the eye magazine i set about creating the half page advert for M CHAMPMAN plumbing and heating.
The client sent over no images or any real idea of sorts, but he did request an orange colour scheme and that an image would be placed in the advert.
An idea clicked for me straight away and i created the advert which appeared in the book, proofed it and e-mailed it to the client and received a very positve response.
I am very proud of how this advert looks and also of how i used my initiative to create a nice successful advertisement in the pressure filled time that is deadline week.
The Eye Magazine issue 31
This months eye magazine saw the introduction of the second article that i have written for the magazine since i started. This article, clevery titled by myself “101 – a new number with a 999 ring to it…” appears on page 14 of the mgazine and talks about the new police number set to be launched across the country.
The article didnt take me very long to write however i am proud that something i have written has appeared in the magazine because i always enjoyed writing and the idea of journalism was always something i contemplated before choosing a media career path.
On page 29 (in the double spread kids section) the picture of the girl who won the colour in competition the month before. Me and Simon visited this girl at her house to take the picture which appears in the magazine. The certificate that she is holding was created by myself and sees her drawing included.
To view all of this months magazine head on over to http://issuu.com/mylibrary to view the electronic forms of the magazines.
Jack Cooper
